![]() ![]() This chapter holds that public diplomacy’s most important function is to transform a country’s general assets into soft power resources, which refer to those assets that people of other countries like or support and which are therefore attractive to them. However, to make an accurate assessment of public diplomacy, it is necessary to define theoretically its function, utility boundary and measurement method. In this sense, the empirical measurement and scientific evaluation of the effectiveness of ‘public diplomacy’-a research area that is highly policy- and practice-related-should be the primary and most critical topic of research in this regard as a whole. Clearly, unless we make an accurate assessment of past work, it will be difficult to determine whether or not current working ideas and methods are correct, whether or not certain policy proposals aimed at improving the effectiveness of public diplomacy will work, and in which public diplomacy areas or projects to increase investment in the future. To regard the accurate evaluation of the effect of public diplomacy work as the most important research topic for public diplomacy scholars is not overstating the case.
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